ifv

Identifier For Vendors (aka IDFV)

lat

Latitude expressed as a float

lon

Longitude expressed as a float

lltype

Lat/Lon type, ie. how was lat/lon collected?
1 = GPS/Location Services
2 = IP Address
3 = User provided (eg. registration data)

age

Age of user (eg. 51, 24)

gender

Gender of user. Lowercase values will work as well
M = Male
F = Female
O = Other

us_privacy

US privacy string, required jurisdictions where legally enforced
https://github.com/InteractiveAdvertisingBureau/USPrivacy/blob/master/CCPA/US%20Privacy%20String.md

consent

TCF2 consent string for Canadian users, gpp is recommended instead

gpp

GPP string, required in jurisdictions where legally enforced

gpp_sid

GPP section id. Comma separated for multiple sections

coppa

Boolean to specify if the transaction is subject to COPPA or not
0 = No
1 = Yes

minduration

Minimum duration allowed in seconds

maxduration

Maximum duration allowed in seconds

protocols

Comma separated list of supported video protocol IDs
1 = VAST 1.0
2 = VAST 2.0
3 = VAST 3.0
4 = VAST 1.0 Wrapper
5 = VAST 2.0 Wrapper
6 = VAST 3.0 Wrapper
7 = VAST 4.0
8 = VAST 4.0 Wrapper
9 = DAAST 1.0
10 = DAAST 1.0 Wrapper

apis

Comma separated list of supported video API IDs
1 = VPAID 1.0
2 = VPAID 2.0
3 = MRAID-1
4 = ORMMA
5 = MRAID-2
6 = MRAID-3
7 = OMID-1

pm

Playback method that is used, if none is specified, any may be used:
1 = Initiates on Page Load with Sound On
2 = Initiates on Page Load with Sound Off by Default
3 = Initiates on Click with Sound On
4 = Initiates on Mouse-Over with Sound On
5 = Initiates on Entering Viewport with Sound On
6 = Initiates on Entering Viewport with Sound Off by Default

sd

Indicates the start delay in seconds for pre-roll, mid-roll, or post-roll:
Value > 0 = Mid-Roll (value indicates start delay in second)
0 = Pre-Roll
-1 = Generic Mid-Roll
-2 = Generic Post-Roll

pt

Placement type for the impression:
1 = In-Stream
2 = In-Banner
3 = In-Article
4 = In-Feed
5 = Interstitial

instl

Whether this ad unit is within an interstitial or not
0 = No
1 = Yes

pos

Position of ad in the viewport
0 = Unknown
1 = Above Fold
3 = Below Fold
7 = Fullscreen

schain

The serialized form of the supply chain object. Only required if the publisher’s relationship with E-Planning is not direct.

title

Content title (e.g. Search Committee)

series

Content series (e.g. The Office)

genre

Genre that best describes the content

season

Content season (e.g., “Season 3”)

episode

Episode number

language

Content language using ISO-639-1-alpha-2 (i.e., EN)

len

Length of content in seconds

ctx

Type of content (game, video, text, etc.).
1 = Video
2 = Game
3 = Music
4 = Application
5 = Text
6 = Other
7 = Unknown

livestream

0 = Not live
1 = Content is live (e.g., stream, live blog)