...
By default the auction will be performed using the price bid floor configured in the UI. However, it is possible to define prices bid floors dynamically in the tag using the p= parameter.
To set them up, add to the tag (in any of its versions) a new parameter p= with the pricebid floor. For example:
https://ads.us.e-planning.net/vssp/1/18f66?sz=640,480&b=com.android.myapp&vv=3&vctx=1&p=1.23
Then the auction will have a minimum price of USD 1.23
Pricing
We support the use of the <Pricing> tag in the VAST response, where we report the bid price expressed as CPM. If your ad server or video player supports it, you can use this field to decide whether to play the ad or not based on other bids you may have for the same impression.
This is an example of a a VAST document using the <Pricing> tag:
| Code Block |
|---|
<VAST version="3.0" xmlns:xs="http://www.w3.org/2001/XMLSchema">
<Ad id="45-1678755">
<InLine>
<AdSystem>e-planning</AdSystem>
<AdTitle>Demo Ad</AdTitle>
<Pricing model="cpm" currency="USD">
<![CDATA[ 5.00 ]]>
</Pricing> |
You can find more information in the IAB VAST 3.0 definition under the 2.2.4.2 section.
User sync / Cookie matching
...