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Field

Description

minduration

Minimum duration allowed in seconds

maxduration

Maximum duration allowed in seconds

protocols

Comma separated list of supported video protocol IDs
1 = VAST 1.0
2 = VAST 2.0
3 = VAST 3.0
4 = VAST 1.0 Wrapper
5 = VAST 2.0 Wrapper
6 = VAST 3.0 Wrapper
7 = VAST 4.0
8 = VAST 4.0 Wrapper
9 = DAAST 1.0
10 = DAAST 1.0 Wrapper

apis

Comma separated list of supported video API IDs
1 = VPAID 1.0
2 = VPAID 2.0
3 = MRAID-1
4 = ORMMA
5 = MRAID-2
6 = MRAID-3
7 = OMID-1

pm

Playback method that is used, if none is specified, any may be used:
1 = Initiates on Page Load with Sound On
2 = Initiates on Page Load with Sound Off by Default
3 = Initiates on Click with Sound On
4 = Initiates on Mouse-Over with Sound On
5 = Initiates on Entering Viewport with Sound On
6 = Initiates on Entering Viewport with Sound Off by Default

sd

Indicates the start delay in seconds for pre-roll, mid-roll, or post-roll:
Value > 0 = Mid-Roll (value indicates start delay in second)
0 = Pre-Roll
-1 = Generic Mid-Roll
-2 = Generic Post-Roll

plcmt

Placement type for the impression:
1 = Instream
2 = Accompanying Content
3 = In-Article
4 = No Content/Standalone

instl

Whether this ad unit is within an interstitial or not
0 = No
1 = Yes

pos

Position of ad in the viewport
0 = Unknown
1 = Above Fold
3 = Below Fold
7 = Fullscreen

schain

The serialized form of the supply chain object. Only required if the publisher’s relationship with E-Planning is not direct.

ssai

Indicates if server-side ad insertion
0 = Unknown
1 = All client-side
2 = Assets stitched server-side but tracking pixels fired client-side
3 = All server-side

ipd

Inventory partner domain. Third-party domain authorized to validate ads.txt and app-ads.txt

mnbr

Minimum bit rate in Kbps

mxbr

Maximum bit rate in Kbps

sturl

App store URL for an installed app

Video content fields

Field

Description

title

Content title (e.g. Search Committee)

series

Content series (e.g. The Office)

genre

Genre that best describes the content

season

Content season (e.g., “Season 3”)

episode

Episode number

language

Content language using ISO-639-1-alpha-2 (i.e., EN)

len

Length of content in seconds

ctx

Type of content (game, video, text, etc.).
1 = Video
2 = Game
3 = Music
4 = Application
5 = Text
6 = Other
7 = Unknown

livestream

0 = Not live
1 = Content is live (e.g., stream, live blog)

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