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These fields describe the content in which the ad will appear. Content fields are highly recommended in CTV inventory and should be added whenever possible.
Field | Description |
|---|---|
content_id | ID uniquely identifying the content |
title | Content title (e.g. Search Committee) |
series | Content series (e.g. The Office) |
genre | Genre that best describes the content |
season | Content season (e.g., “Season 3”) |
episode | Episode number |
language | Content language using ISO-639-1-alpha-2 (i.e., EN) |
rating | Content rating (e.g., MPAA) |
len | Length of content in seconds |
ctx | Type of content (game, video, text, etc.). |
content_categories | Comma-separated list of IAB categories |
content_keywords | Comma-separated list of keywords |
livestream | 0 = Not live |
cnchannel | Channel name (e.g., “MTV”) |
content_producer_name | Content producer or originator name (e.g., “Warner Bros”) |
network_name | Network the content is on (e.g., a TV network like “ABC") |
Bid floor
By default the auction will be performed using the bid floor configured in the UI. However, it is possible to define bid floors dynamically in the tag using the p= parameter.
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