Content Comparison

ip

User IPv4 addresss

ua

User Agent

dtype

Device Type (device.devicetype):
1 = Mobile/Tablet - General
2 = Personal Computer
3 = Connected TV
4 = Phone
5 = Tablet
6 = Connected Device
7 = Set Top Box
8 = OOH Device

ifa

User device ID for all device types

ifv

Identifier For Vendors (aka IDFV)

lat

Latitude expressed as a float

lon

Longitude expressed as a float

lltype

Lat/Lon type, ie. how was lat/lon collected?
1 = GPS/Location Services
2 = IP Address
3 = User provided (eg. registration data)

age

Age of user (eg. 51, 24)

gender

Gender of user. Lowercase values will work as well
M = Male
F = Female
O = Other

us_privacy

US privacy string, required jurisdictions where legally enforced
https://github.com/InteractiveAdvertisingBureau/USPrivacy/blob/master/CCPA/US%20Privacy%20String.md

consent

TCF2 consent string

gpp

GPP string, required in jurisdictions where legally enforced

gpp_sid

GPP section id. Comma separated for multiple sections

coppa

Boolean to specify if the transaction is subject to COPPA or not
0 = No
1 = Yes