Real Time Bidding refers to a new model of programmatic buying and selling of online display advertising.
It is based on a bidding system in real time, where different buyers seek to win and release the desired impression at the best possible price. And on their side, publishers try to maximize their economic benefit for each impression sold.
e-planning Exchange works with this intelligence, facilitating real time interaction between different buyers and global markets of advertising inventory.
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How do RTB and e-planning adserver work?
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