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Steps required for the implementation of DCO in DSP:
1) To count with a DSP account (If you do not have one, you may create it through comercial@e-planning.net).
2) Add DCO service to the account (It may be managed through comercial@e-planning.net).
3) Store integration:
In order to proceed with the integration of the store, the XML product Feed is required.
It should be sent to e-planning to create the store and parsing* so as to obtain all the available information.
*To be daily performed (once per hour) to obtain all the updates.
4) Implementation of tags in the store:
This is an important step for the use of DCO strategies.
The e-planning team will send a series of tags to implement in the e-commerce site.
These are some of the conversions to be measured:
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- Interest in product
- Registration of product in shopping cart
- Sale of product
5) Association of a store to an advertiser:
Upon completion of the integration process (feed parsing + pixel implementation) you may start working in the DSP account.
In order to start creating DCO ads, create the advertiser (store) and associate the integrated store:
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6) DCO ads creation:
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