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In case your website, mobile app or CTV channel is IVT flagged, please reach your CSM out for more information.
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IVT Categories
Invalid traffic can be divided into two categories: General IVT and Sophisticated IVT.
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Discrepancies in Bid Request Data:
Occurrences where bid request information transmitted to Mediaocean's protection system contradicts the data identified within the impression, such as disparities in domain, bundle ID, user IP, geographic data, and more.Invalid Inventory Identification Signals:
Instances involving faulty signals utilized to identify inventory, including supply chain components with invalid IDs or the absence of expected device-related data.
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Avoid placing ads too close to navigational buttons or in areas with high click potential.
Use responsive ad formats that align with screen sizes and user behavior patterns.
Follow the Better Ads Standards to prevent intrusive ad experiences.
Avoid Hidden Ad Placements
Why it matters: Ads designed for desktop can be partially hidden in mobile due their size.
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