The line item delivery allows to serve E-Planning SSP ads through a line item configured in Ad Manager. This is used in two scenarios:
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In order to create a key-value in Ad Manager, click on Inventory and then on Key-values.
Click on New key.
Enter the value EPL_HB in the fields Name (1) and Display Name (2). Select the option Users will enter targeting values when creating line items or verifying the inventory (3). Then click on Save (4) to apply the changes.
Creation of a Line Item
In order to create a line item in Ad Manager, click on Delivery (1) and then select Orders (2). Next, click on New order (3).
Within Inventory sizes, select
Complete the General settings and click on Ad Line Item
Click on Select Display Ad
Within Line item type, select Price priority
Within Expected creatives, add all sizes.
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Within Type, select Price priority 
On Additional settings, turn on Same advertiser exception
On Delivery Settings, in Start time select Immediately (1), in Start time select At once and in in End time select Unlimited (2). Within , within Limit select None (3) and in Price enter Rate enter the value 1000 500 (4).
Within Display creatives 
On Adjust Delivery, within Deliver Impressions (1) select As fast as possible and Within Display creatives (2) select As many as possible.
Within 
On add targeting, within the targeting criteria, select Key-value Custom targeting(1) and then the key EPL_HB (2). Next, enter the values eat*, slot* (3).
Save the new order, select the Creatives tab (1), and click on Add creative (2).
Select Third-party.
In the New creative form enter the value EPL_HB in Name (1). For the field HTML Type select the value Standard (2) and in the Code snippet box (3) enter the code shown below. After you enter the code, you might have a warning alert indicating the tag is unknown (4). You may skip it.
On settings, select 1x1 on Target adunt size (1) and Within Code type (2) select Standard. Next, paste the HB CALLBACK TAG (described below the picture) in the code area (3). Finaly, uncheck Serve Into a Safeframe (4) and save
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If the field Render in SafeFrame is checked,thenE-Planning SSP will not monetize and generate blank impressions. |
This is the HB CALLBACK TAG to be implement
| Code Block | ||||
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<script type="text/javascript">
(function(c){
function fs(e,s,u) {Object.keys(s).forEach(function(i){(u?e[u]:e)[i]=s[i]}); return e};
function mki(p, e, s) {return p.appendChild(fs(fs(document.createElement("iframe"), e, "style"),{scrolling:"no",src:s}))};
function m(p) {return (new RegExp(["Xg==","IFxTKw=="].map(atob).join(p))).test(c)};
if(m("slot")) top.hbepl.deferedRender(c);
if(m("eat")) mki(document.body, {position:"absolute", top:"0px", left:"0px", width:"100%", height:"100%",margin:"0px",border:"none"}, decodeURIComponent(c.substring(4)));
})("%%PATTERN:EPL_HB%%");
</script> |
To end, In the Orientation box, select Any (1) and make sure the Render in SafeFrame checkbox is unchecked (2).
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| title | Important |
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Finally, save and approve the new creative.
Lineitem creative association settings, check Override settings and select all sizes on Size overrides
