The “Click to call” functionality can be applied to any ad that runs in mobile devices. It is through this function that, when the user clicks on the creative, s/he receives a notification to make (or not make) a call, instead of being redirected to a landing page.
The functionality “Click to SMS” is also available. With this function, the click will take the user to his/her device’s text messaging screen. The recipient number will be the one that has been previously established in the platform.
Implementation
At the moment of adding the ad, you have to indicate the telephone number that you would like to link for the call or the SMS delivery in the Click-through URL field.
To include it, follow these guidelines:
- tel:telephonenumber
- sms:telephonenumber
Add Ad Screen - Click-through URL Field
For this type of campaign, all the available statistics are counted, including clicks on creatives that contain the click-to-call function.
