This format is a layer at the bottom of the page that moves vertically as long as the user scrolls the site.
It calls the user's attention without being invasive and generates very good results.
Upload in the interface:
Start from a Rich Media campaign > Add Ad Studio ad > Create Ad Studio ad: Enter Studio
On the first Studio screen select the format and its settings:
The layer may be of fixed or responsive size.
IMPORTANT! If not set as responsive, even if this fact is indicated in the platform, the ad will not adapt as expected. |
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Once the size is selected press 'Create' to start creating the creativity.
This format consists of only 1 layer, which may likewise contain several pages.
The necessary components should be incorporated: See Components
It is recommended to always include a close button for the users to close the ad when they wish. Likewise, from Ad Adjustments, a 'view time' may be set up, which makes creativity to be closed automatically when the time elapses.
How it counts:
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If it has a video:
- Play video: When “Play” is pressed for the first time.
- Stop video: When “Stop” is pressed for the first time.
- Ad stay: it activates per quarters of the video time.
- Complete ad: When the video ends.