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For the GIF/PNG/JPG/Flash Layer formats, you can indicate if you would like to include a close button in the “Ad attributes”. You can include a URL to use a custom button or else, you can leave the field empty so that the system applies the “default” button (see image below):

English docs > Custom Button to Close Layers > 3.png

English docs > Custom Button to Close Layers > 3.png

Attributes Configuration:

English docs > Custom Button to Close Layers > 8.png

The close button will be that specified in the attributes:

English docs > Custom Button to Close Layers > 13.png

The final result will be as follows:

English docs > Custom Button to Close Layers > 18.png