In order to be able to use this feature, you should first activate it in Global Preferences:


 

Once it has been enabled, the Selection Mode option will change on the “Add campaign” page. It will be viewed as follows:

 

Targeting will be carried out through the use of expressions that should include the spaces where you would like to run the campaign.

 

You must define the Site/Zone/Space structure to create the expression, i.e. the path that indicates where the ad runs.

/ --> Indicates the levels.

* --> Indicates or considers everything that is inside of those levels. In this case, those would be the Zones and Spaces.

 

The expression must contain the 3 levels: Site/Zone/Space (E.g.: NewsX/*/*).

There is also the possibility of indicating ALL the account’s data in one expression: */*/*

 

The following examples will not be valid:
NewsX/*
NewsX/Home
(The 3rd level is missing in both examples.)

 

IMPORTANT NOTE:

The spaces to be considered in the advanced targeting will only be the VARIABLE ones

 

In the case of the Site “NewsX”, if you would like to run the campaign on all the spaces of every level of the site, you must implement it in the following manner:

 

NewsX/*/*
(All the spaces inside NewsX are associated to the campaign.)

 

By contrast, if you need to run the campaign only on the spaces of a specific Zone, this would be done as follows:

NewsX/Home/*

(All the spaces inside the Home are associated to the campaign.)

 

In any case, this is the way to specify it in the platform:

The Include/Exclude option is used to define whether you would like to include or exclude certain spaces in the selection. For instance, if there is a case where you would like to associate all the Spaces on a Home page except one called “Box300x250”, you could do so as follows:


Companion Ads:

This functionality is not available with the Advanced Selection feature.
We will be providing support for this in future upgrades.

 

With the Advanced Selection Mode on, the campaign will look as follows:

 

Once the campaign has been created under that selection mode, you cannot change it to another mode when editing it through “Global Preferences” (for example, selection from a list mode).


The advanced selection will link spaces that, at that moment, are included inside of the specified expressions (VARIABLES only).

Besides, the use of this option imposes the “Automatically add to new spaces” feature. This implies that when creating new spaces, they will be automatically added if they are included among the campaign’s expressions.

 

According to what has been explained before, you can see that this functionality is related to the “Auto Creation of Spaces” feature (see related links).


Ads Association

With the Advanced Selection mode, when you add ads, they will be obligatorily linked to all the spaces included in the expressions which have been specified in the campaign. Moreover, every time a new space is detected in the account, the ad will be automatically linked (provided it appears among the specified expressions). It is very important to bear this in mind when creating a campaign, since several campaigns may apply to different ad sizes to be run:

 

 

 


Related Links:

- Advanced Selection Criteria - Predefined Expressions