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E-Planning Header Bidder is an E-Planning’s proprietary technology that allows you to implement a header bidding system in a site in just a few clicks. This system consists in a unique generic code being implemented in every page, which automatically identifies the ad spaces and holds an auction among the different sources available in the network.

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How to Get the Code

The E-Planning Header Bidder code consists of a simple HTML tag that you must add to your site. This tag can be extracted from the platform by accessing the Implementation tab.

There are different code versions, depending on where they will be implemented:

  • Direct display in the site: Use this code if you will paste it directly in the HTML code of your site.
  • Google Tag Manager: Use this code if you will add it through a tag management tool like Google Tag Manager.
  • Video Instream (VAST): Use this code for video inventory auctions.


Remember that you also need to implement the lines in the ads.txt file correctly. Click herefor more info about ads.txt.

Implementation

Direct display in the site

In order to make a direct implementation in your site, copy the code of the platform and paste it in the HTML code of your site.

How to Get the Code

Click on the Implementation tab (1). Within the Implementation for display chart(2) select Direct Implementation (3), copy the code shown below. (4).

 You can copy the code directly to your Clipboard by clicking on the indicated option (5).

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Implementation

Once you have extracted the code, you must plug it into the site pages or sites to be monetized within the <head> tag of the code. It is important that the code be implemented BEFORE the Ad Manager tag.


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The code works asynchronously. Thisallows you to download the code without interfering with the normal site load time, thus avoiding latency issues that may affect the user’s experience.

Additional Settings

The code supports additional settings that can be adapted to particular situations of different sites, thus optimizing both experience and results.

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You can copy the code directly to your Clipboard by clicking on the indicated option (5).

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This code is multi-protocol, so it will work in both secure (https) and non-secure (http) sites, using dynamically the protocol of the site where it is implemented.

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Click on Triggering to select a trigger.

 

On the Triggers list select Preview.

  

Click on Save to apply the changes.

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You can copy the code directly to your Clipboard by clicking on the indicated option (4).

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Implementation

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https://ads.us.e-planning.net/vhb/1/xxxxx/https://pubads.g.doubleclick.net/gampad/ads?sz=320x180|640x360|240x156&iu=/28253248/Placement_Video&gdfp_req=1&env=vp&output=vast&unviewed_position_start=1


Refresh Ads

If you wish to refresh the page ads (Refresh) for the Display implementation, run the following method in Javascript:

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hbepl.refresh()

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