Content Comparison

The use of BT has the following options:

• Inventory extension

• Recurrent browsing

• Preferences combination

• Retargeting

• Push-selling

• Cross-selling

• Sequence campaigns

• Post Impression

Preferences Combinationwill be discussed in detail in this document

This strategy already involves the configuration of a Target, by selecting Profiles that highlight specific interests in users and wished to be combined. As a first step, such profiles should be already created and should remain active in order to ultimately configure the Target.

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Target configuration:

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