Preferences combination

The use of BT has the following options:

• Inventory extension

• Recurrent browsing

• Preferences combination

• Retargeting

• Push-selling

• Cross-selling

• Sequence campaigns

• Post Impression

 

Preferences Combination will be discussed in detail in this document

This strategy already involves the configuration of a Target, by selecting Profiles that highlight specific interests in users and wished to be combined. As a first step, such profiles should be already created and should remain active in order to ultimately configure the Target.

 

Target configuration:

In order to finally apply this segmentation to the campaign, click on “More Options” and activate the Target in question: