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Once it has been enabled, the Selection Mode option will change on the “Add campaign” page. It will be viewed as follows:
Targeting will be carried out through the use of expressions that should include the spaces where you would like to run the campaign.
You must define the Site/Zone/Space structure to create the expression, i.e. the path that indicates where the ad runs.
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The expression must contain the 3 levels: Site/Zone/Space (E.g.: NewsX/*/*).
There is also the possibility of indicating ALL the account’s data in one expression: */*/*
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| IMPORTANT NOTE: The spaces to be considered in the advanced targeting will only be the VARIABLE ones |
In the case of the Site “NewsX”, if you would like to run the campaign on all the spaces of every level of the site, you must implement it in the following manner:
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By contrast, if you need to run the campaign only on the spaces of a specific Zone, this would be done as follows:
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In any case, this is the way to specify it in the platform:
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The Include/Exclude option is used to define whether you would like to include or exclude certain spaces in the selection. For instance, if there is a case where you would like to associate all the Spaces on a Home page except one called “Box300x250”, you could do so as follows:
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With the Advanced Selection Mode on, the campaign will look as follows:
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According to what has been explained before, you can see that this functionality is related to the “Auto Creation of Spaces” feature (see related links).
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Ads Association
With the Advanced Selection mode, when you add ads, they will be obligatorily linked to all the spaces included in the expressions which have been specified in the campaign. Moreover, every time a new space is detected in the account, the ad will be automatically linked (provided it appears among the specified expressions). It is very important to bear this in mind when creating a campaign, since several campaigns may apply to different ad sizes to be run:
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