VAST is today's preferred technology for monetizing video inventory. E-Planning SSP can be implemented using VAST tags for both web traffic and mobile apps.
VAST tags consist of URLs that must be implemented directly in your video player or ad server. They can be extracted from the platform by accessing the Implementation tab.
There are different tag versions, depending on where they will be implemented:
Web VAST tag: Use this code if you are going to implement the VAST tag in a web site
In-App VAST tag: Use this code if you are going to implement the VAST tag in a mobile or CTV app.
Remember that you also need to implement the lines in the ads.txt file correctly. Click here for more info about ads.txt.
Copy the tag and paste it into your video player or ad server, according to the instructions provided by them for implementing VAST tags.
The tags that can be extracted from the platform contain a series of macros, which are automatically replaced by your video player or ad server. In case your video player or ad server does not support VAST macros, please replace them manually.
[PLAYERSIZE]: must be replaced by the height and width of the video player, separated by the "," (comma) character. For example: 640,480
[PAGEURL]: must be replaced by the URL of the current page encoded.
[PLACEMENTTYPE]: must be replaced by 1 if the player is in-stream or 2 if the player is out-stream.
Eg:
https://ads.us.e-planning.net/vssp/1/18f66?sz=640,480&ur=https%3A%2F%2Fwww.test.com&vv=3&vctx=1 |
[PLAYERSIZE]: must be replaced by height and width of the video player, separated by the "," (comma) character. For example: 640,480
[APPBUNDLE]: must be replaced by the bundle of the application, for example com.android.myapp
[PLACEMENTTYPE]: should be replaced by 1 if the player is in-stream or 2 if the player is out-stream
[IFA]: must be replaced by the user's Identifier for Advertisers (IFA). If not available or unknown, it should be left blank.
Eg:
https://ads.us.e-planning.net/vssp/1/18f66?sz=640,480&b=com.android.myapp&vv=3&vctx=1&ifa=AA000DFE74168477C70D291f574D344790E0BB11 |
By default the auction will be performed using the price configured in the UI. However, it is possible to define prices dynamically in the tag using the p= parameter.
To set them up, add to the tag (in any of its versions) a new parameter p= with the price. For example:
https://ads.us.e-planning.net/vssp/1/18f66?sz=640,480&b=com.android.myapp&vv=3&vctx=1&p=1.23
When the auction is carried out, it will have a minimum price of USD 1.23.
For web implementation, it is important to sync users as this can considerably increase the results.
To do this, insert the following HTML code in all your pages:
<iframe src="https://ads.us.e-planning.net/uspd/1/" width="0" height="0" style="display: none;"></iframe> |