e-planning Features
- Sebastian Perez (Unlicensed)
General Options
- Multi Language Tool
- Global Preferences (eCPM,Default Currency,Default Priority&Weight..)
- External Site/Networks Payments (*Network Platform - Revenue Share)
Users
- Users Profiles (Admin/Advertiser/Site/Network/Agencies)
- User Alerts/emails
- User Sessions
- Custom access grants
Inventory Management
- Manual Creation >> Site/Zone/Subzone/Spaces/Spaces Groups
- Third Party Inventory (rev share models)
*Networks/Categories (Net/Agency Platforms)
- Automatic Creation
- Massive Spaces Upload (creation)
Groups
- Country Groups
- Region Groups
- City Groups
- Network Groups
- Campaign Groups
- Spaces Groups
Inventory Forecast
(by date, hours, geo, frequency capping)
Is also available in the Campaign Addition Form:
Orders
>> Campaigns
Campaign/Ad Features
- Campaign Scheduling Options
- Campaign Delivery Modes
- Campaign Types
- Campaign Commercial Information
- Multi currency
- Price Modes >> CPC,CPM,CPA,Whole Campaign $
- Campaign User Frequency Caps/Action Caps
- Competitive Campaigns
- Companion Ads
Basic Targeting Options (Campaigns/Ads):
- By Country/Region/City/Postal Code/Networks
- By IP Address
- By Language
- By Bandwidth
- By O.S + O.S Versions
- By Browser (+ Version) / Browser Types
- By Web Page Domain
Mobile Targeting Options (Campaigns):
- By Model
- By Brand
- By Launch Date
- By Features (Tablet/Flash Support/Wifi/JPEG Support,etc.)
Advanced Targeting Options:
- Keywords
- Behavioral Targeting
Ads
- Rich Media Formats (Gallery)
- RM Mobile (Adhesion/TakeOver/Interstitial)
- Rising Stars (Billboard/Filmstrip/Portrait/Push Down)
- VAST (Lineair-Preroll/Midroll/Postroll //Non-Linear-Overlay/Companion)
- Traditional Banners
- 3pt Tags
- Third Party Impression & Click counted
- Automatic Counting Macro Insertion
- Creative Templates
Delivery - Optimization Options:
- eCPM Optimization
- Priority&Weight >> Campaign/Ads
- Ads Weight Optimization
Massive Campaign/Ads Upload / Massive Campaign Edition (.xls Templates)
Addition
Edition
Reports
- Real Time Statistics
- By Campaign/By Site/By Zone/By Space/By Network/By Ad/By Advertiser/Global Reports/By Conversion/By BT/By Keyword
- Preset Reports
- Custom Reports
- Ad-hoc Reports
- Custom Metrics(Rich Media Ads)
- Alerts (Global or customized by users)
- Dashboard (customized by users)
APIs
Conversions Codes
- Conversion Creation
- Conversion Tracking
- S2S
- Conversion Statistics
- Post click y Post Impression
DSM (Direct Sales Management) - Self-Service Platform
- Self-services Sale Channel
- Self-services Affiliate Programs
Users
- Self-service Advertisers & Agencies
- Self-service Networks
DCO (Dynamic Creative Optimization)
- e-commerce Ads Optimization
- Product Views Statistics
- Sales Statistics ($/Products/Nº)
Exchange
- SSP
- DSP