Viewability - Reports
- Sebastian Perez (Unlicensed)
Information about Vieweable Impressions (Viewability) can be found in the Campaing View:
The information is also under Statistics in these reports:
Campaign Summary
In campaigns where Viewable Impressions is enabled, information about Viewable impressions and VI CTR will appear in the 'Summary' tab (for the specific date and the accumulated results):
In addition a new tab will be added: “Viewability”
It includes information for the specific date and the accumulated results since the campaign started running.
The following charts are displayed:
. Performance: Impressions / Viewable Impressions /Clicks / CTR / CTR Viewed Impressions / Conversion / Conversion Rate
. Formats: Impressions / Viewable Impressions /Clicks / CTR / CTR Viewed Impressions
. Sizes: Impressions / Viewable Impressions /Clicks / CTR / CTR Viewed Impressions
. Spaces: Impressions / Viewable Impressions /Clicks / CTR / CTR Viewed Impressions
Preset Reports – Campaign
These reports work for analysis by campaign.
They include all information from the moment the campaign had 'Viewable Impressions' registration enabled.
- Viewability: Viewable impressions by day
- Viewability: Viewable impressions by ad
- Viewability: Viewable impressions by space
Preset Reports – Global
These reports are for publishers´ analysis.They include all information only on the campaigns that have 'Viewable Impressions' registration enabled the moment the consultation is submitted.
- Viewability: Viewable impressions by ad format
- Viewability: Viewable impressions by site/section
- Viewability: Viewable impressions by space
- Viewability: Viewable impressions by size
The following report (Global) includes information from campaigns that have 'Viewable Impressions' registration enabled the moment the consultation is submitted and also from campaigns that used to have that feature enabled:
- Viewability: Viewability: Viewable impressions+Clicks by campaign, site and date (with IDs)
Related links: