E-Planning DSP is a platform that allows agencies, networks and advertisers to buy media inventory in real time. Buyers can display ads on different websites and mobile applications while maintaining control over their budget and results from a single platform.

Content

How it works

E-Planning DSP is connected to E-Planning SSP, which performs an inventory auction among different buying sources (DSPs). The SSP sends bid requests for available impressions in real time (bid requests). In each bid request, information regarding the impression and user is sent (site or app, category, position on the page, browser, operating system, user information, geolocation data, among others). E-Planning DSP analyzes this information and verifies if the impression matches the targeting criteria of the existing campaigns. If the impression matches the criteria, it will respond to the bidding source indicating the maximum amount it is willing to pay for the impression and the ad to be shown. The SSP then compares all the bid responses from all the demand sources, and will display the ad with the highest bid. In this way, it effectively connects supply and demand by auctioning in real time each of the ad opportunities individually.

Features

E-Planning DSP has a set of features to access the best inventory for a campaign in the most efficient way. Among its targeting options are technological, contextual, geographic, audiences and retargeting; support for multiple formats both traditional, Rich Media formats, video and support for third party ads; integrates multiple reports in real time for better decision making. All of this can be operated within a user-friendly interface, which allows users to maximize the impact of campaigns and ads. Among its main features we can mention:

• Inventory: Access to multiple websites, mobile applications and CTV channels on an exclusive and prioritized basis, in addition to specific audiences for US Hispanics.

• Audience segmentation: Diversity of user targeting

• Contextual targeting: Contextual site and apps categories

• Formats: Standard display and video formats and high-impact Rich Media formats.

• Transparency: All URLs and apps are declared, there is no blind inventory.

• Reporting: Real-time centralized reporting

Access

Account registration

To get a new E-Planning DSP account please contact an account executive in the Contact Us section of our website or via email at sales@e-planning.net.

Login

Once the account has been created you will receive an email with your username and password.

You will need to log in to the E-Planning site (https://www.e-planning.net) and enter them in the Login section.

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