Pubmatic OpenWrap

E-Planning SSP can be implemented through Pubmatic OpenWrap and compete as any source within it. Pubmatic OpenWrap is Pubmatic's proprietary solution based on Prebid. For more information about Pubmatic OpenWrap please click here.

Content

OpenWrap implementation

To implement OpenWrap please contact the Pubmatic team at the following link.

E-Planning currently supports OpenWrap for display formats in both web and mobile applications, through OpenWrap and OpenWrap SDK.

E-Planning configuration

The Pubmatic team will prompt you for the value of the ci parameter to perform the E-Planning configuration within your OpenWrap instance. To obtain the ci value for your account, access the platform with your ID and then follow these steps:

1. Click on Implementation

2. Click on the Implementation for display chart

3. Select Prebid

4. Copy the displayed value

Open

Creation of the Inventory

The corresponding inventory is automatically generated in our platform. Once implementation has completed and E-Planning starts receiving traffic, you will find your sites and spaces within the platform. The platform automatically creates a space for each size received. Given this, if your site is example.com, you will get a taxonomy of this type:

example.com

• 300x250

• 728x90

• 160x600

For the site name, by default the top order domain will be taken. In other words, if your site is subdomain.example.com, it will be identified with example.com.

Additional Docs

We recommend the following external links for further reference on Pubmatic OpenWrap:

• OpenWrap | Prebid Wrapper | Header Bidding Solutions

• Mobile Advertising SDK | Prebid Header Bidding SDK | OpenWrap SDK