DSP - Contextual

This option allows you to select, positively or negatively, the site categories where the campaign will be shown.

On this tab you can view a list of categories and subcategories. They correspond to the IAB’s site categorization standard.

When selecting the category, all the subcategories are automatically selected in a positive manner. You can select others or delete the default selections as needed. Likewise, you can indicate negative targets to those categories selected.