DSP>DCO: Tags implementation
The purpose of this guide is to briefly describe where and how remarketing tags need to be implemented on the site/ e-commerce Store for the better working of ads dynamic optimization.
Tag for a product site
The tag used on the product site obtains information to re-exhibit a product the user previously searched on the site or offer mostly searched products to users who have not visited the store yet.
This tag should be indicated per parameter of the product code under visualization. The tag needs to be inserted within an IFRAME, the Product ID should be explicitly passed through a parameter called pcode.
Within the tag, the $PCODE chain should be replaced by the product code. This adaptation should be performed by the technician in charge of the e-commerce store, when pasting the tag.
If this replacement of the product code is not performed, the tag will not work.
<!-- Begin e-planning DCO tag for Nike BR - DO NOT REMOVE--> |
Example: pcode=XYZ123
In some cases, the product code is available in a Javascript variable on the site. If so, the replacement may be changed through Javascript before sending the tag.
Tag to register sales of products
This tag allows to register the sales of store products in the system. It should be pasted on the site appearing upon completion of a sale.
Mandatory parameters should be added to the tag so as to indicate the products sold.
For each product sold, a pcode parameter should be added stating the number, the product identifier and the price.
Examples:
&pcode=2x99152:95.99 to indicate 2 items of the 99152 product were sold, at a price of 95,99.
&pcode=2x99152:95.99&pcode=1x99153:50 to indicate 2 items of the 99152 product were sold, at a price of 95,99, and one item of the 99153 product, at a price of 50.
<!-- Begin e-planning DCO sale tag for Nike BR - DO NOT REMOVE--> |
OTHER TAGS (optional)
Tag to register products in the shopping cart
Through the user's information gathering process, you may know which product/products were included in the purchase 'Shopping Cart'.
This tag should be pasted on the site where the shopping cart is displayed. The products in the shopping cart should be compulsorily included as tag parameters.
If available, the oid parameter should be also included with a single identifier of the shopping cart, the order or sesion in progress.
<!-- Begin e-planning DCO shopping cart tag for Nike BR - DO NOT REMOVE--> |
Tag to register interest in products/ services
This tag allows to register the interest showed by the user on a product or service in the system.
It should be pasted on the page where the user showed interest in a product. The products the user showed some interest in may be optionally included.
<!-- Begin e-planning DCO leads tag for Nike BR - DO NOT REMOVE.--> |
Tag to register the beginning of a purchase closing phase
This tag allows to register the user started to close a purchase in the system. Even though he still needs to complete the invoicing, payment and delivery details, he showed an interest in the purchase.
It should be pasted on the site appearing after the user started the purchase closing phase (checkout). The products contained in the shopping cart may be optionally included.
<!-- Begin e-planning DCO start checkout tag for Nike BR - DO NOT REMOVE.--> |
IMPORTANT
All available tags may be also used for http.
In the following example, it is shown where they may be applied:
<!-- Begin e-planning DCO start checkout tag for Nike BR - DO NOT REMOVE.--> |