SSP - Moderação/BlackList de Anunciantes

O SSP permite bloquear aqueles Anunciantes que não são apropriados para o Publisher.

Esta BlackList se realizará contemplando a/as URLs de clique (landing pages) dos Anúncios. Durante o processo de leilão, o SSP filtrará aqueles anúncios que contenham URLs não aceitas.
A lista poderá ser editada sempre que for necessário.



O e-planning SSP, por padrão, exclui qualquer tipo de campanha incluída nas seguintes categorias:

•    Contain nudity or suggestive content or images;
•    Promote adult products, including sex toys and sexual enhancers;
•    Promote online gambling;
•    Promote adult-themed dating, escort services, “mail-order brides,” or similar services;
•    Install spyware, trojans, viruses or other malware;
•    Incite hatred of any race, religion, creed, class or ethnic group, or of any individual or group;
•    Describe, depict, or glorify pain, suffering, torture, violence or death of or against humans or animals;
•    Offer to sell or provide design materials for firearms, ammunition, bombs and other weapons;
•    Sell or promote illegal drugs, drug paraphernalia, or ways to pass a drug test;
•    Promote P2P file-sharing, torrent, or anything that facilitates or promotes copyright infringement;
•    Contain profanity;
•    Promote hacking, cracking, or warez;
•    Promote any other products, services, or content that are illegal, promote harmful activity, or infringe on the rights of others. This includes sites that provide 'how-to' information on bomb-making, lock-picking, and similar topics;
•    Are misleading or contain content that is not reflective of what the user will find on the click-through URL;
•    Employ phishing techniques or seek to trick the user into providing sensitive information by misrepresenting the identity of the advertiser;
•    Mimic system errors or messages;


Por sua vez, as diferentes fontes de Demanda (DSPs) contam com suas próprias políticas de moderação de anúncios a fim de garantir transparência e confiabilidade.