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You can indicate campaign name, advertiser, associated campaign group and agency. The name and advertiser fields are mandatory. If you do not indicate an associated campaign group, then the campaign will be listed under “Not grouped” in the campaign list.
You can indicate price (“Bid”), fee associated to the agency and operational cost. The price is the maximum value you are willing to pay for the campaign and is expressed in per thousand impressions (CPM). Operational and agency cost are optional fields and can be expressed as an absolute ($) or as a percentage of the price. In addition, it is possible to specify to which type of device you want to target the campaign (All / Desktop / Mobile).
You can indicate the campaign impressions target, the delivery distribution, the delivery limit per period and the estimated minimum viewability value to be applied
You can define different frequency values, such as the number of impressions per session, interval between sessions or impressions per user. You can also select that the campaign ads are shown only once per page (pageview).
Different targeting criteria that apply to the campaign can be added. Click on the Add Targeting Criteria button (7) to define a new targeting criteria. The available ones are:
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