Content

Campaigns

To enter the Campaigns section click on the corresponding tab in the platform. This is the section displayed by default when log into the platform.

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In this section you can find:

1. New Campaign button

2. Campaign filter

3. Campaign search

4. Campaigns list

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New Campaign

The New Campaign button will open the campaign creation form where it is possible to create a new campaign.

Campaign filter

The campaign filter allows you to modify the campaigns shown in the list according to their status, status or dates of activity. The available options are:

• Active

• Latest

• This month

• Previous month

• This year

• Previous year

• All

By selecting an option the list will be automatically reloaded, showing the campaigns that match the applied criteria.

Campaign search

The campaign search will filter in real time the list of campaigns showing those that match the applied criteria. The criteria is searched on behalf of campaigns, campaign groups or advertisers.

Campaigns list

The campaigns list has two levels: on the one hand the groups of campaigns (1) and on the other hand the campaigns themselves (2). In case a campaign is not in a specific campaign group, it will be listed under the group “Not grouped”.

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The following information can be found at the campaign group level:

• Campaign group name

• Total impressions of the campaigns associated to the group

• Average CTR of the campaigns associated to the group

• Amount consumed by the campaigns associated to the group

• Average price (“bid”) paid by the campaigns associated to the group

• Earliest start date of the campaigns associated to the group

• Latest end date of the campaigns associated with the group

• Completition indicator of the campaigns associated to the group. This indicator shows the percentage of completition of the campaigns, and also according to its color shows the status (up-to-date/overdue).

The +/- button allows to expand or collapse the list of associated campaigns.

At the campaign level you can find the following information:

• Campaign name, advertiser, campaign ID and status.

• Campaign Total impressions

• Campaign CTR

• Campaign spend

• Price (“bid”) paid for the campaign

• Campaign completition indicator

There are also four buttons that allow you to perform different actions on the campaign:

• Edit the campaign

• Pause / Reactivate the campaign

• Delete the campaign

• View campaign reports