Campaign creation

To create a campaign click on the “New campaign” button in the campaign list. Then the creation form will be opened

The form has the following sections:

1. You can indicate campaign name, advertiser, associated campaign group and agency. The name and advertiser fields are mandatory. If you do not indicate an associated campaign group, then the campaign will be listed under “Not grouped” in the campaign list.

2. You can indicate price (“Bid”), fee associated to the agency and operational cost. The price is the maximum value you are willing to pay for the campaign and is expressed in per thousand impressions (CPM). Operational and agency cost are optional fields and can be expressed as an absolute ($) or as a percentage of the price. In addition, it is possible to specify to which type of device you want to target the campaign (All / Desktop / Mobile).

3. You can indicate the campaign impressions target, the delivery distribution, the delivery limit per period and the estimated minimum viewability value to be applied

4. You can define different frequency values, such as the number of impressions per session, interval between sessions or impressions per user. You can also select that the campaign ads are shown only once per page (pageview).

5. Different targeting criteria that apply to the campaign can be added. Click on the Add Targeting button (7) to define a new targeting criteria. The available ones are:

• Sites
  Allows you to select on which websites, sections and positions ads will be shown.

• Apps
  Allows you to select on which mobile applications or CTV channels ads will be shown.

• Temporal
  Allows you to select temporal criteria to display the campaign, such as date ranges or weekly schedules.

• Geographic
  Allows you to select geographic criteria to show the ads, such as countries, regions, cities or DMA (USA).

• Demographic
  Allows you to select demographic criteria, such as DMP audiences.

• IP targeting
  Allows you to define a range of IPs to which to show the ads.

• Browser
  Allows you to select different browser features, such as branding or language.

• Mobile
  Allows you to select different features of the mobile device, such as brand and model.

• Operating System
  Allows you to select different features of the operating system, such as brand and model.

• Carrier
  Allows you to select from a list of carriers (mobile operators) to whose users ads will be shown.

• Retargeting
  Allows you to segment users who have executed a specific conversion pixel.

• Contextual
  Allows targeting based on the content categories associated with the website, mobile application or CTV channel

You can click on the Save button (6) to save the campaign. In case you have any errors , or a mandatory field has not been completed, the platform will indicate this before continuing.