Pull Adhesion
- Sebastian Perez (Unlicensed)
This format is an adhesion extension, it counts with a layer at the bottom of the page following the user whilst he scrolls the site.
The difference is that when clicked on, it displays an adhesion of greater size where any kind of supplementary information may be shown.
Upload in the interface:
Start from a Rich Media campaign > Add Ad Studio ad > Create Ad Studio ad: Enter Studio
On the first Studio screen select the format and its settings:
The main and expanded adhesion may be of fixed or responsive size.
| IMPORTANT! If not set as responsive, even if this fact is indicated in the platform, the ad will not adapt as expected. |
Once the size is selected press 'Create' to start creating the creativity.
This format consists of only 1 collapsed adhesion layer and another expanded one, which may likewise contain several pages.
The necessary components must be incorporated: See Components
It is recommended to always include a close button in both adhesions for users to close the ad when they wish. Likewise, from Ad Adjustments, a 'view time' may be set up, which makes the creativity to be closed automatically when the time elapses.
You may also select to start by the collapsed or expanded adhesion.
How it counts:
• Ad start: When the ad is loaded.
• Expand: When the ad expands with the button 'Change creativity'.
• Collapse: When the ad collapses with the button 'Change creativity'.
• Close ad: When the ad is closed by using the button 'Close ad'.
• Clicks: When it is clicked by using the button 'Clicktag'.
• Complete ad: When the ad closes automatically when the 'view time' elapses.
If it has a video:
• Play video: When “Play” is pressed for the first time.
• Stop video: When “Stop” is pressed for the first time.
• Ad stay: it activates per quarters of the video time.
• Complete ad: When the video ends.