Expandable (2)
- Sebastian Perez (Unlicensed)
This format consists of a fixed size banner which, when clicked on, expands to a full-screen layer.
You may select for the ad to start expanded or collapsed.
Upload in the interface:
Start from a Rich Media campaign > Add Ad Studio ad > Create Ad Studio ad: Enter Studio
On the first Studio screen select the format and its settings:
Both the banner and the layer may be of a fixed size (in this case, it is recommended to bear in mind the device where the piece will be displayed) or it may also be Responsive.
| IMPORTANT! If not set as responsive, even if this fact is indicated in the platform, the ad will not adapt as expected. |
In addition, the option 'Design in both directions' may be selected, enabling to upload an image designed for devices in vertical position (portrait) and another image designed for devices in horizontal position (landscape) See Double Orientation Design
Upon selection of size and orientation, press 'Create' to start crating the creativity.
In this case, the banner must be designed for one side and the layer for the other. Both parts may contain several pages, and the layer may be designed in both mentioned orientations.
The necessary components must be incorporated: See document Components
It is recommended to always include a close button in the layer for the users to close the ad when they wish. Likewise, from 'Ad Adjustments' the piece's behavior may be set up related to the piece to get started, the banner or layer, and a 'view time' which makes the layer to close automatically when the time elapses.
How it counts:
• Ad start: When the ad is loaded.
• Close ad: When the ad is closed by using the button 'Close ad'.
• Clicks: When it is clicked by using the button 'Clicktag'.
• Complete ad: When the ad closes automatically when the 'view time' elapses.
• Expand: When the ad expands with the button 'Change creativity'.
• Collapse: When the ad collapses with the button 'Change creativity'.
If it has a video:
• Play video: When “Play” is pressed for the first time.
• Stop video: When “Stop” is pressed for the first time.
• Ad stay: it activates per quarters of the video time.
• Complete ad: When the video ends.