Tips to allocate Advertising within a Website

This scheme below shows the hottest places of a website, allowing you to gain better advertising performance.

• The darker zones of the next 'heat map' are the most effective
• Ads spaces in the upper half of the page (before scrolling) can double or more the advertising effectiveness of the spaces below the scroll.
• The ads close to useful content and navigational aids usually work well.
• Wider formats are easier to read by the user and draw more attention.
• Try to associate the design of the text ads with the style of the site. Use the same colour for the background and the borders of your ads as for the background of the site.