/
Impression and Click Tracking URLs

Impression and Click Tracking URLs

Owned by Sebastian Perez (Unlicensed)
Mar 07, 2018

Details on how to obtain Impression and Click Tracking URLs from one same screen are described below.

To do it, you should access the HTML Code view of the Space and search “Impression and click counting” in the list.

 

Important Note:

  • This option will only be available if the space has at least 1 active campaign with 1 associated ad.
  • These are TRACKING URLs, they will not show the ad. If you need to show the creative, you should opt for another type of tag.

 

2 URLs will be listed (1 > Impressions + 1 > Clicks) for each Ad associated to the space.

 

This is how the URLs will be viewed:

Impressions: http://ads.eu.e-planning.net/eli/3/734/13e21e826923ede0?it=0&rnd=$RANDOM&pb=315f34a9b28353eb

Clicks: http://ads.eu.e-planning.net/ei/3/734/13e21e826923ede0?it=0&p=9ecdaeba2f7ba93e&pb=315f34a9b28353eb&rnd=$RANDOM

 

*p= >> It indicates for which campaign the Impression/Click will be counted.
*pb= >> It indicates for which campaign/banner the Impression/Click will be counted.

 

The use of these URLs could be linked to the submission of material from an Agency/Advertiser to a target site, for its subsequent implementation. The delivery is generally composed of the following elements:

- Ad/Creative >> File (.jpeg, .gif, .swf, etc.)

- Impression Tracking URL

- Click Tracking URL

 

To learn more about this process, please view: How to Submit Tracking Pixel URLs + Ad Files to a Target Site

Related content