Keywords - Negative Values

Keyword targeting can be associated to Positive or Negative values.

• Free Text

In this type of keyword, in order to set up a negative value, you should add the prefix: -

In this way, in case such value is invoked, the campaign would not be shown.

You can set only 1 negative value or many for each variable.

• Text with Options/Data Table

For these types of keywords, you can indicate one or several negative values with the option shown below: