Word Parts/Whole Words

These are the definitions for both concepts:

“Word Parts”

This is consider as “broad match”. This means that if the value in the campaign/ad is the following:  “ ~car”, the request (query) can be EITHER “car” or “blue car”, “cars”, “one car” TO MATCH

For the value to match, the “root” or the value set in the campaign should appear complete:

OK

“blue car”

“cars”

NOT OK (It won´t match)

“blue ca”

“caars”

“Whole Words” 

This is consider as “exact match”. This means that is the value in you campaign/ad is this one:  “ =car”, the request (query) can be ONLY “car” TO MATCH

OK

“car”

NOT OK (It won´t match)

“blue car”

“cars”

“one car”