Priorities and Weights

Priority and weight are features assigned to each ad and campaign that set the order in which they will be displayed.

Priority enables to order the campaign compared to other campaigns in the same space. Campaigns with a lower priority value will be selected. Priority levels range from 1 to 10, being 1 the most important one. In the first place, the system analyzes the active campaigns. Within the campaigns of equal priority, the system analyzes the weight, and the one with the higher weight will have more chances to be displayed.

Weight is the second instance to determine in which way a campaign is to be displayed. Weight levels range from 1 to 100, being 100 the most important one. If there are several campaigns with priority 1, the one with the highest weight will be displayed the most, and the ones with lower weight levels will be displayed the least.

For example: if there are three campaigns for the same space and with priority 1, one of them with a weight of 50, another one with a weight of 10 and another one with a weight of 20, towards 100 impressions per day, the first one will have 50 chances to be displayed, whilst the remaining 2 will have less (10 and 20 respectively).

Important!

The assignment of weight must not be considered as a delivery %. The distribution of weight among the campaigns of the same space is neither correct to comply with 100% of the weight. The system does not work this way. If there are 3 campaigns, when assigning: 50 (weight) to 1 and 25 (weight) to the other 2, this does not imply that the results (as regards 100,000 impressions per day) are to be given as follows:

- 50,000 >> Campaign Weight 50
- 25,000 >> Campaign A Weight 25
- 25,000 >> Campaign B Weight 25

The system will measure the facts to comply with the different set ups as regards weight assigned to the campaigns.

A scheme of priorities and weights is recommended to be determined first for definite campaigns and advertisers in order to reflect the value each campaign/ advertiser represents for the business. This means, the most profitable campaigns are to be placed in the highest priorities, whilst those representing less or any revenue will be placed within the lowest priorities.