Exchange Reports
- Sebastian Perez (Unlicensed)
From the 'Global' filter in Reports, it´ll be possible to search for specific reports about the Exchange performance in the account.
The available preset reports are:
- Exchange: Earnings by space in usd
Columns>
Space / Auctioned Impressions / Soled Impressions/ Fill Rate / Amount billed to advertisers / eCPM
- Exchange: Earnings by space and country in usd
Columns>
Space/ Country / Impressions / Amount billed to advertisers / eCPM
- Exchange: Earnings by country in usd
Columns>
Country / Auctioned Impressions / Soled Impressions/ Fill Rate / Amount billed to advertisers / eCPM
- Exchange: Earnings by site sitio in usd
Columns>
Site/ Auctioned Impressions / Soled Impressions/ Fill Rate / Amount billed to advertisers / eCPM
- Exchange: Total earnings by day in usd
Columns>
Date / Auctioned Impressions / Soled Impressions/ Fill Rate / Amount billed to advertisers / eCPM
- Exchange: Earnings by country and date in usd
Columns>
Country / Date / Auctioned Impressions / Soled Impressions/ Fill Rate / Amount billed to advertisers / eCPM
- Exchange: Earnings by site and country in usd
Columns>
Site / Country / Auctioned Impressions / Soled Impressions/ Fill Rate / Amount billed to advertisers / eCPM
- Exchange: Monthly earnings in usd
Columns>
Month / Auctioned Impressions / Soled Impressions/ Fill Rate / Amount billed to advertisers / eCPM
Some examples:
Reports by RTB Advertisers
The information regarding the advertisers that are buying through Exchange can be checked in Reports. Those advertisers that are moderated will appear with their names and those that are not yet will be shown under the name 'Unidentified advertisers'.
The available Exchange preset reports are:
Filter: Global / Preset report: Impressions+Amounts by RTB advertiser.
Filter: Sites / Preset report: Impressions+Amounts by RTB advertiser.
In every other report (preset or advanced) where the variable 'advertiser' is included, all the RTB advertisers will appear with the reference '(RTB)' aside the name, in order to differentiate them from the rest (direct advertisers). Again, all the RTB advertisers that are not yet moderated will appear summed up under 'Unidentified advertisers':
| IMPORTANT! These reports are only available in accounts where the Exchange service is active. |
Related links: