02 - Ads Creation from Formats

Ads may be created from formats and/or templates.

Creation from formats

When you create an ad from a format, the first step is to determine the format to be used.

So, on the first screen select the first option in the left column 'Create ad'.
A series of options will be displayed, each of them corresponds to a format:

You may currently choose among 9 different formats:

» INTERSTITIAL: a full-screen layer starting in an expanded way when the user enters the site.
» EXPANDIBLE: a banner which may be expanded to a full-screen layer.
» ADHESION: an ad located at the bottom of the browser displacing with the user when scrolling the site.
» BANNER:  a static banner.
» PULL: an adhesion type banner which may be expanded towards a full-screen layer.
» PUSHDOWN: a banner which may be expanded towards a banner of a greater size. The new banner displaces the contents of the site.
» PULL ADHESION: an adhesion type ad which may be expanded towards an adhesion of greater size.
» INLINE: a banner which collapses by itself and disappears when finished. If it includes a video, it remains idle when the banner is out from a visible area.
» TAKEOVER: a full-screen layer displacing the site downwards leaving a residual banner when closed.


Once the format is selected the desired size must be selected from the menu located under the format sample:



Depending on the selected format it may be necessary to select a size for one or more creativities being a part thereto. For example, the 'interstitial' format is only composed by a layer; so, it is necessary to select only one size.

However, the 'Expandible' format is composed by a layer and a banner.

Some creativities may have a fixed size or be responsive - this last option applies only to layers and adhesions -, if selected, then the ad will be adapted to the current size of the screen.

In addition, in the case of layers, they may be 'designed in double orientation', which enables to upload a creativity for devices in portrait position and another one when the devices are in landscape position.


        Portrait                            Landscape

Once the creativities' format and size have been selected, click on “Create”.