Vertical Video

This format consists in a whole screen layer appearing as soon as the site is loaded. This format feature contains an autoplay video ('vertical').

The format has a close button, but likewise, upon completion of the video, the ad may close automatically or replayed, among other options.

It causes a high visual impact and it may contain all types of components as image galleries, several sites, among others.

Upload in the interface:

Start from a Rich Media campaign > Add Ad Studio ad > Create Ad Studio ad: Enter Studio

On the first Studio screen select the format and its settings:

The layer may be of fixed or responsive size. (The recommended 320x480 size is indicated by default, in addition to the 'Responsive' functionality).

IMPORTANT!

In case a HTML5 file is loaded in Ad Studio, it should be also responsive to work accordingly.

If not set as responsive, even if this fact is indicated in the platform, the ad will not adapt as expected.

Upon selection of the size and orientation, press 'Create' to start creating the creativity.

Differently from other available formats, this has an included template; some components are pre-defined:

This format counts with only 1 layer and has the following components

- A video covering the whole piece web.

- A close button.

- A click area to place the video.

Other necessary components can be incorporated: See Components

Likewise, from Ad Adjustments, a 'view time' may be set up, which makes the creativity to be closed automatically when the time elapses.

Video

The video may be in 'autoplay' function. For this type of format it is suggested to use such function as it implies a better performance.

Additionally, you may choose actions to take place upon completion of the video:

- Close ad

- Replay (Repeat)

- Ask for replay (Replay)

- Stop it (Stop)

How it counts:

•    Ad start: When the ad is loaded.
•    Close ad: When the ad is closed by using the button 'Close ad'
•    Clicks: When it is clicked by using the button 'Clicktag'.
•    Complete ad: When the layer closes automatically when the 'view time' elapses.

Video:
•    Play video: When “Play” is pressed for the first time.
•    Stop video: When “Stop” is pressed for the first time.
•    Ad stay: it activates per quarters of the video time.
•    Complete ad: When the video ends.