Pull (1)

This format is an adhesion extension, it counts with a layer at the bottom of the page following the user whilst he scrolls the site.

The difference is that when clicked on, it displays a full-screen layer where any kind of supplementary information may be shown.

Upload in the interface:

Start from a Rich Media campaign > Add Ad Studio ad > Create Ad Studio ad: Enter Studio

On the first Studio screen select the format and its settings:



The adhesion and the layer may be of fixed or responsive size.

In addition, the option 'Design in both directions' may be selected, enabling to upload an image designed for devices in vertical position  (portrait) and another image designed for devices in horizontal position (landscape) See Double Orientation Design

Upon selection of the size and orientation, press 'Create' to start creating the creativity.



This format consists of only 1 adhesion layer and a layer of greater size, which may likewise contain several pages.
The necessary components must be incorporated: See Components

It is recommended to always include a close button in the layer for users to close the ad when they wish. Likewise, from Ad Adjustments, a 'view time' may be set up, which makes the creativity to be closed automatically when the time elapses.

How it counts:

•    Ad start: When the ad is loaded.
•    Expand: When the ad expands with the button 'Change creativity'.
•    Collapse: When the ad collapses with the button 'Change creativity'.
•    Close ad: When the ad is closed by using the button 'Close ad'.
•    Clicks: When it is clicked by using the button 'Clicktag'.
•    Complete ad: When the ad closes automatically when the 'view time' elapses.

If it has a video:

•    Play video: When “Play” is pressed for the first time.
•    Stop video:  When “Stop” is pressed for the first time.
•    Ad stay: it activates per quarters of the video time.
•    Complete d: When the video ends.