Interstitial (1)
- Sebastian Perez (Unlicensed)
This format is a full-screen layer that shows up once the site is uploaded.
It produces a high visual impact and may contain any type of components, such as video, image galleries, several pages, among others.
Upload in the interface:
Start from a Rich Media campaign > Add Ad Studio ad > Create Ad Studio ad: Enter Studio
On the first Studio screen select the format and its settings:
The layer may be of fixed or responsive size.
| IMPORTANT! If not set as responsive, even if this fact is indicated in the platform, the ad will not adapt as expected. |
In addition, the option 'Design in both directions' may be selected, enabling to upload an image designed for devices in vertical position (portrait) and another image designed for devices in horizontal position (landscape) See Double Orientation Design
Upon selection of the size and orientation, press 'Create' to start creating the creativity.
This format consist of only 1 layer, which may likewise contain several pages.
The necessary components must be incorporated: See Components
It is recommended to always include a close button for users to close the ad when they wish.
Likewise, from Ad Adjustments, a 'view time' may be set up, which makes the creativity to be closed automatically when the time elapses.
How it counts:
• Ad start: When the ad is loaded.
• Close ad: When the ad is closed by using the button 'Close ad'.
• Clicks: When it is clicked by using the button 'Clicktag'.
• Complete ad: When the ad closes automatically when the 'view time' elapses.
If it has a video:
• Play video: When “Play” is pressed for the first time.
• Stop video: When “Stop” is pressed for the first time.
• Ad stay: it activates per quarters of the video time.
• Complete ad: When the video ends.