Delivery Mode

The selected Delivery Mode will determine the way the system distributes ad views. This is available for CPC,CPM and CPA Campaigns.

The available options are:

• ASAP
• Even distribution/redistribute if over delivered
• Even distribution
  
• Even distribution in two halves
• Adaptable even distribution

 

ASAP

The system shows the campaign assigned N ad views as the web page is accessed; limits are set by the amount of visits received by the space. This means that  the campaign will be shown as soon as possible without limitation. This is a risky option to use as it may consume the total actions assigned for the campaign if there`s traffic available. This is a recommended option for campaigns that may last 1/2 days.

Even distribution/redistribute if over delivered

Campaign's traffic will be evenly distributed through the indicated period of time. If the campaign is over delivered due to any modification, a new traffic distribution will be calculated so the remaining traffic amount is evenly distributed in the remaining period of time.

 

 

Even distribution (not recommended)

The system tries to distribute the campaign assigned N ad views evenly between the begin and end dates. For instance, if you set 300 impressions between 1st and 31st December, the system will not show the ad more than 10 times per day.

 

Adaptable even distribution

Traffic will be assigned according to traffic distribution of the sites where the campaign will run. More traffic will be assigned to peak hours and less to off-peak hours. When the campaign is near its scheduled end date, traffic distribution will be accelerated to ensure that goals are met.