Actions Assignment

In this panel you can analyze the number of actions a campaign must deliver --and what it actually delivers--, in accordance to its configurations (type of campaign and delivery mode) + the available inventory.

CPM, CPC and CPA campaigns have an objective of actions to be delivered. The way in which the delivery is distributed in time is established by the Delivery Mode.

•  Even Delivery Modes: Actions are evenly distributed in periods of 5 minutes.
•  ASAP Delivery Mode: Actions are not distributed in periods of time. Instead, the system tries to constantly deliver the total number of actions.

 

 

Sponsor campaigns do not have an actions objective to accomplish. Therefore, no data is generated in this panel.

In case the campaign type is changed from Sponsor to CPM/CPC or CPA, the corresponding data will appear.

Columns

• Date: You should specify the date and time in 5-minute periods in the case of even distributions, and in only one period in the case of ASAP distribution.

• Amount: It refers to the number of actions that the campaign should deliver in that period.

• Amount in use: It represents the number of actions to be delivered + the number of non-delivered actions of previous periods.

E.g.: If we notice that in “Amount” there appear 100 impressions and that in “Amount in use” there are also 100 impressions, it means that the campaign is delivering in due time and proper form. If in the next 5 minutes we see 100 in “Amount” and 120 in “Amount in use”, we'll be detecting the beginning of a delay, which may increase in the next intervals. This could represent, for example, a temporary lack of inventory, which could not accomplish the established objective (100 impressions).

• Remaining amount: It is the number of actions that remain to be delivered for the whole campaign. That number will decrease as the actions delivery takes place every 5 minutes.

 

 

Modifying Delivery Modes:

An adjustment in the delivery mode will be directly reflected in the Actions Assignment.

If you change the mode from “Even distribution/redistribute if overdelivered” to “ASAP distribution”, there will be a modification from a fixed objective every 5 minutes to a total of actions assigned for each delivery moment.

E.g.: The even distribution campaign has a delivery objective of 146 impressions every 5 minutes. At the moment of changing its mode to the ASAP distribution, it has a total of 998,398 impressions to be delivered.

This is how you will view it in the assignment chart:

 

Something similar will take place for an inverse change (from ASAP distribution to even distribution): The remaining actions will be taken into account to calculate how to define the objectives every 5 minutes. Then, the itemization will follow, just as it was seen before.