High Impact Traditional Ads - Desktop and Mobile
- Sebastian Perez (Unlicensed)
The following formats have high visual impact, greater conceptual and visual quality, and they propose the user’s interaction with them. They can be easily uploaded as “traditional ads”, and they do not require Rich Media programming.
They apply to Networks or Sites that would like to add format options among their inventories, both Desktop and Mobile. Moreover, they do not require the webmaster to modify their codes. On the contrary, their implementation is simple.
They can also be used by Agencies or Advertisers that deliver tags to sites.
The available metrics for all cases presented are the following:
- Impressions
- Clicks
Desktop Formats
Expandable Rollover
This consists of a Flash ad which expands over the website content.
The expansion direction can be modified from the interface. The classic format expands downwards. However, you can also take advantage of the expansion towards the sides or upwards.
This format is uploaded as “Banner – Flash” and, in the ad attributes, you should select “Expandable (Rollover)” among the display effects.
The example shows a 728x90 ad, but it can be applied to all formats.
To learn more about how to program ads, you can click here: version 6/7 or version 8/9.
Push Expandable
This consists of a Flash ad that expands pushing the website content. When it folds, the web content displays normally once again.
The classic format expands downwards. However, you can also take advantage of the expansion towards the right side.
This format is uploaded as “Banner – Flash” and, in the ad attributes, you should select “Expandable (Push content)” among the display effects.
To learn more about how to program ads, you can click here: version 6/7 or version 8/9.
Layer to Button
This format consists of a Flash ad which starts by showing a layer that takes over the website content. When it is closed (either automatically or through a user-initiated action), it ends by means of a residual piece (button) that is placed in a specific spot in the website.
The layer’s position can be easily modified from the platform.
To learn more about how to program ads, you can click here.
Desktop and Mobile Formats
Preview
This consists of an all screen layer or page Preview that loads before the website content.
It is uploaded as “Layer – Flash/ GIF/ HTML/ JPG/ PNG” and, in the ad attributes, you should select “Interstitial” among the display effects.
In case it is a Flash ad, please check how to program it here.
Layer - Static
It is a floating ad that can be closed automatically or by the user after a specific time which should be configured in the platform.
It is uploaded as “Layer – Flash/ GIF/ HTML/ JPG/ PNG” and, in the ad attributes, you should select “Static” among the display effects.
In case it is a Flash ad, please check how to program it here.
Layer with Regular Movement / Fall
In this case, the layer moves towards the selected direction.
- From top to bottom
- From right to left
- From bottom to top
- From left to right
It is uploaded as “Layer – Flash/ GIF/ HTML/ JPG/ PNG” and, in the ad attributes, you should select “Initiate with regular movement” or “Fall” among the display effects.
Moreover, you can set the layer display speed from 1 (slowest) to 10 (fastest).
In case it is a Flash ad, please check how to program it here.
Bouncing Fall
When it falls, the ad bounces before remaining static. You can control the speed, view time, and direction of the fall.
It is uploaded as “Layer – Flash/ GIF/ HTML/ JPG/ PNG” and, in the ad attributes, you should select “Bouncing fall” among the display effects.
In case it is a Flash ad, please check how to program it here.
Translucent Layer
The ad appears with a translucent effect and then, it shows an opaque banner.
It is uploaded as “Layer – GIF/ JPG/ PNG” and, in the ad attributes, you should select “Transparency” among the display effects.
In case it is a Flash ad, please check how to program it here.
Formats with Templates
This allows you to program the desired format if it is not among our existing format list.
For more information, please click here.
| The formats that are applied to Mobile are the following: |
In all cases it is necessary to work with the “Edit ad attributes” panel on the “Add ads” page.
Before uploading an ad, please remember to review all the configuration possibilities. The options change according to the format which is initially selected:
These are the options for 'Banner - Flash'
- Custom Button to Close Layers