Flash clickTag - FAQ

Why is it necesary to write '_root.clickTag' instead of the URL from the advertiser?

For the ad-server to count the clicks it is necesary that these tags lead to e-planning. The user does not notice it passed through e-planning's Ad Server, because it is immediately redirected to the advertiser's page.

The clickTag variable gives us a way to track the user and which banner/advertiser was clicked. Naming the clickTag variable does not need to be personalized. Many of the worlds most important ad servers use a type of unofficial name standardization in order to allow the same banner to be used across multiple as servers.

e-planning registers impressions, but very rarely actual clicks. In spite of this, the tag works correctly, the flash banner appears, and the click leads to the advertiser's page. What is wrong?

This is a consequence of putting the advertiser URL inside the flash banner.
Instead _root.clickTag should be placed in the tag. Otherwise, the user will be taken directly to the URL's page. This is the only way e-planning would know the the banner has received a click.

By correcting the Flash file so that it is the same as what is described previously you will solve the problem.

What's wrong when I click the ad it leads me to a wrong URL that ends in '_root.clickTag'?

This happens when, in the button actions, you do not tick the check box Expression of '_root.clickTag', so it remains between quotes. As 'clickTag' is the name of a variable it is an expression and must stay without quotes. Check the last step of the previous instructions to know how to repair the Flash file.

Why when I click the ad it leads to a URL that ends with 'undefined'?

This may be caused by two different reasons.
The most common reason is that _root.clickTag is written wrong. Always double check your spelling. If necessary, correct the spelling and reload the file.

The other possibility is that the banner was not loaded as a Flash banner, but as another type of banner, i.e. banner HTML.

If this is the reason for your error, it is necessary to delete the incorrect Banner then load the correct Flash Banner in the e-planning Ad Server.

Is it normal that when I test my banner before loading it to the server, nothing happens when I click? Or a Windows Explorer window opens showing a directory?

This is normal, if the banner is made according to instructions, when it is loaded to e-planning it will work correctly. The ad-server will give a value to the clickTag variable. This value will be a correct URL. See above explanation, Why is it necessary to write '_root.clickTag' instead of the URL from the advertiser?

To make sure it works correctly, you can also publish it in html format (from the Flash) and then edit the file .html obtained, adding at the end of every instance from the name of the file

'?clickTag=http://www.google.com' to obtain:

value='mifile.swf?clickTag=http://www.google.com'

Notice that all the added text remains inside the quotes.

The complete code of this file must be similar to the following:

<!DOCTYPE html PUBLIC '-//W3C//DTD XHTML 1.0 Transitional//EN'
' http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd'>
<html xmlns= 'http://www.w3.org/1999/xhtml' xml:lang='en' lang='en'>
<head>
<meta http-equiv='Content-Type' content='text/html; charset=iso-8859-1' >
<title>My title</title>
</head>
<body bgcolor='#ffffff'>


<object classid='clsid:d27cdb6e-ae6d-11cf-96b8-444553540000'
codebase=' http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab# v ersion=6,0,0,0' wi dth='220' height='170' id='My-Banner'
align='middle'>
<param name=&quo t;allowScriptAccess' value='sameDomain' >
<param name='movie ' value='MyBanner.swf?cl ickTag=http://www.google.com' gt;
<param name='quality' value='high' >
<param name= 'bgcolor' value='#ffffff' >
<embed src='MyBanner.swf?clickTag=http://www.google.com' quality='high'
bgcolor='#ffffff' width='220' height='170' name='MyBanner'
align='middle' allowScriptAccess='sameDomain'
type='application/x-shockwave-flash'
pluginspage='http://www.macromedia.com/go/getflashplayer' > </object>
</body>
</html>

With this modification, clicking on the Flash banner through this html will lead you to the Google page.