Profile creation
- Sebastian Perez (Unlicensed)
In order to create a Behavioral Targeting Profile, access from Inventory to 'BT Profiles' > 'Add' and fill in the form:
Name:
State the name of the Profile. For example: 'Interested in Music'
Description:
Enter the action or behavior descrition to be measured in users. For example: Users who frequently visit sections and sites about music.
Conditions:
Select the condition/s users must met in order to access the Profile. Up to 15 conditions may be added.
The options are the following:
For each Condition, set the related values and the number of times (between 1 and 20) required to comply with each one:
| IMPORTANT! |
Data collection time:
This is the number of days (between 1 and 30) each user will have to comply with all the conditions to access the profile.
Stay time in the profile:
This is the number of days (between 1 and 90) a user lasts in a profile. In other words, it will be the expiration date (the cookie duration). Example: Today, 06/20/2012, I comply with all conditions. If the profile has a 30-day stay time, my expiration date will be 07/20/2012.
Once the form is completed, click on Accept to create the new profile.
When the profile starts to collect information from users that comply with the stated conditions, active users will display in the profile view.
Once created, Profiles can be Copied. The conditions and configuration settings of the original Profile will be kept and only the name will be changed for a new one; otherwise, it will not be accepted by the system.
They can be also Edited. The Name and Profile Description can be modified:
| IMPORTANT! Up to 20 profiles can remain Active. Once the system accepts this total is achieved, the “Add” a new profile option is disabled. |