What is BT?

It is an adserver segmentation or function type based on the user’s browsing behavior.

Browsing patterns are extracted from a user in one or several sites, they are stored in the adserver within categories called “Profiles” or groups of categories called “Target”; therefore, ads available to be  segmented will not use placement but Profiles and Targets.

In order to set the patterns, the option “BT Profiles” should be accessed within Inventory: