Unique Users and Unique Clicks Columns - new and accumulated ones
From the Campaign Summary, the following data about unique users and clicks (new and accumulated ones) will be available:
Tab-Summary
-Unique users today: users that saw the campaign for the first time on the indicated date – they never saw it before.
-Unique clicks today: users that clicked for the first time that day.
-Unique users in the entire campaign: total number of users that saw the campaign up to 11:59:59 pm of the indicated date.
-Unique clicks in the entire campaign: number of different users that clicked on the campaign.
Tab – Impressions
-Accumulated unique users: total number of users that saw the campaign up to 11:59:59 pm of the indicated date.
-New unique users of the day: users that saw the campaign for the first time on the indicated date – they never saw it before
-Unique clicks: number of different users that clicked on the campaign
- Accumulated unique clicks: number of unique users that clicked on the campaign up to 11:59:59 pm of the indicated date.
-New unique clicks of the day: users that clicked for the first time that day.
-Unique CTR: 100* unique clicks / unique users
Example of UU history (new and accumulated ones)
Day 1; unique users: 50, total unique users: 50; new ones of the day: 50
Day 2: unique users: 45; total unique users: 95; new ones of the day: 45
Day 3: unique users: 48; total unique users: 143; new ones of the day: 40