Tag for Video Players

This document explains how to extract the code to implement within Video Player.

1. Create a new variable type space in: Inventory > Spaces > Add.

2. Extract the tag from the Inventory > Spaces > List > Enter the space previously created > HTML Code > select the type of code:

VAST Video Player

Indicate the maximum number of ads you wish the system to deliver per request. Indicate VAST version “1” , “2” or “3” according to the player's compatibility.

 
3. Insert the code in the video player.

http://ads.eu.e-planning.net/eb/4/36b/4a4abb9d23282c27?o=v&ma=1&vv=1

When executing the url you obtain an xml with the IAB Standard VAST structure .

 
Adding parameters: Keywords

In order to apply this type of segmentation using Tags for Video Player, the corresponding parameters must be added to the tag.

To send the keywords to e-planning the following parameter must be added:

 

kw_keywordname(identifier)=value

Example with 'Sex'

kw_sex=fem

After adding the number of parameters necessary for segmentation, the URL would display as follows:

 http://ads.e-planning.net/eb/4/da7e/056e00778fac9855?o=v&ma=1&vv=1kw_sex=valor