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Tag for e-mail Marketing

Tag for e-mail Marketing

Mar 07, 2018


•    To display ads within Newsletters, the space code IMAGE must be implemented.
You may take such code from:

Inventory > Spaces > List > Enter the corresponding space> HTML Code - Type of space: Image






You must previously create a campaign and associate only ads of the following types: GIF, JPG or PNG.

This code will count impressions and clicks.

•    However, if you only wish to count impressions, you should implement an url to count such within the HTML Code of the Newsletter.

For this, a new campaign is created in e-planning, in which a transparent 1x1 gif banner is uploaded and associated to some other 1x1 space to be reserved for the exclusive use of this campaign.  This image, normally known as one-pixel and virtually impossible to be detected by the end user, will act as a witness of the email opening phase.

In order to extract such url, go to: Inventory > Spaces > List > Enter the space where the camapign was associated > HTML Code- Type of space: Image, and from that place, take the line Ad URL.







This line will be used as a SRC parameter of an <IMG> tag, which is placed somewhere in the message, where it does not interfere with the remaining part of the message.

This code line provided by e-planning generally looks like this:

http://ads.e-planning.net/eb/3/3558/ba7b0b5544bdb617?o=i&rnd=$random

When this code is incorporated as SRC of an <IMG> tag, a line similar to the following one is obtained:

<IMG SRC='http://ads.e-planning.net/eb/3/3558/ba7b0b5544bdb617?o=i&rnd=$random' BORDER='0' HEIGHT='1' WIDTH='1'>

This code fragment must be pasted within the  <BODY> of the message to be sent (which, of course, must be in HTML format) but, for the presence of this image not to displace other elements of the message, thus altering the graphic design, it is often pasted at the top or at the bottom.

So, every  message opened in a web-mail or in a HTML supported email program (mostly all of them) will include the space impression to which only the 1x1 banner uploaded in the recently created campaign is associated.  Therefore, when looking at the statistics of this camapign, the number of ad impressions is really giving us the open rate.