Contextual targeting

Contextual targeting allows you to positively or negatively define which categories of content the site or mobile application must have in order for the campaign to be displayed.

To use it, select the Contextual option in the Add segmentation menu.

Open

You can select three different options for targeting:

• Disabled: the campaign will be displayed regardless of the category that the site or mobile app has.

• Show to these categories: the campaign will be shown exclusively on sites or mobile applications with the selected content categories.

• Do not show to these categories: the campaign will be shown everywhere except on the sites or mobile applications that have the selected content categories.

The categories listed are the IAB Category List. Categories assigned to each site or app depends on the classification done by SSPs